The Hoodia Diet Is Big Business

The hoodia diet pill may be the hottest thing to ever hit the weight loss industry. The UK company Phytopharm was the first to obtain a license to produce the main ingredient of the hoodia plant, called P57. Phytopharm has now licensed some of its product creation and distribution rights to hoodia diet products to other companies. The hoodia diet supplement is now the hottest thing on the market.

The hoodia plant has been used for centuries by the San Bushmen of the Kalahari Desert in Southern Africa. These roaming desert dwellers first discovered the hoodia plant and its appetite suppressant properties by using the cactus like plant to stop hunger during long hunts or when food was scarce. The hoodia diet went unrecognized for hundreds of years until recent media coverage brought it into the spotlight. Ever since, overweight people and pharmaceutical companies can't wait to get their hands on the hoodia diet.

The South African Council for Scientific and Industrial Research, or CSIR, was the first to patent the appetite suppressing qualities of the hoodia diet plant. Later, a deal was worked out with the San Bushmen, who were originally left out of the profits from the plant. The CSIR granted a license to Phytopharm to create and distribute hoodia diet products.

Of the many hoodia diet products on the market, some do not contain real hoodia ingredients. The reason for false hoodia products is that the active ingredient in the hoodia diet plant has proven extremely difficult to formulate in the laboratory. The pharmaceutical giant Pfizer found this out the hard way, after partnering with the UK firm to reproduce the hoodia diet ingredient.

Because of the shortage of the hoodia diet ingredient, the only source is the hoodia gordonii plants growing natively in the Kalahari Desert. Enterprising farmers in the region are starting hoodia farms to grow large quantities of the hoodia diet plant. Despite regulations enacted by many countries, illegal hoodia diet plants are sometimes sold.

Any company that can figure out how to duplicate the hoodia P57 ingredient stands to make a huge profit. Sales estimates for hoodia diet products range from $600 million to $2 billion annually. Obesity has risen to epidemic proportions in many western countries including the United States.

Overweight consumers want the easiest and most effective weight loss solution available. Right now that seems to be the hoodia diet. The first company to crack the riddle of creating hoodia diet products inexpensively and in large quantities can expect massive sales.

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