Hoodia And The Promise Of Easy Weight Loss

Hoodia gordonii is a South African cactus-like plant native to the Kalahari Desert that has gained notoriety recently as an appetite suppressant and weight loss supplement. As far as we know, hoodia gordonii can only grow in the Kalahari Desert of South Africa. Worldwide media coverage of hoodia has created a huge craze for this alleged weight loss supplement.

The San is the name of the tribe native to the Kalahari Desert who discovered the hoodia plant thousands of years ago. San hunters would often go on extended hunting trips for several days and eat hoodia during these hunting trips to suppress their appetites so they wouldn't eat their kill before they got it home. Whatever they killed was dinner for the entire community.

Hoodia has garnered much media attention because of its appetite suppressant qualities. The promise of easy weight loss is the strong advertising hook that has kept the media interested.

Worldwide, and especially in the United States, obesity is at an all time high. All forms of advertising constantly pitch ads for unhealthy fast food, snacks, and drinks. The same advertisers then show us ads of thin, healthy, pretty people. The apparent appetite suppressing qualities of hoodia seem to offer an easy solution to this dual message: eat unhealthy foods, then take this pill and be thin.

The fine print of most diet supplements, including many hoodia supplements, contains things the advertiser doesn't want the consumer to see. The fine print ordinarily contains a disclaimer that the supplement works best when combined with exercise and a healthy diet. Perhaps exercise and diet alone are responsible for the weight claims of the advertiser. Maybe the Kalahari bushmen stay thin because of their extremely active hunting and gathering lifestyle? Hoodia probably helped, but was it really the main reason?

Further research is necessary on hoodia and its effects. The active ingredient in hoodia has been extremely difficult to reproduce in the laboratory. The only source for the hoodia active ingredient is the hoodia plant itself. The few countries where hoodia grows naturally, along with others around the world, have imposed strict guidelines on hoodia imports and exports. Hoodia might just be the weight loss miracle some say it is.

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